Frequently Asked Questions
How are you different from other fractional CTOs?
Most fractional CTOs are generalists. My last three operating roles were hands-on leadership at AI-first companies: .txt (structured LLM generation), Normal Computing (deep-tech AI), and Ampersand (ML at scale). I’ve hired the people you’ll need to hire, shipped the infrastructure you’ll need to build, and made the tradeoff calls you’re about to face.
What if we're not sure which offering is right?
The Discovery Session helps us explore your challenges together and determine the best fit — whether that’s Executive Partnership, Strategic Advisor, or another option. You’ll leave with actionable recommendations regardless of next steps.
Why is Executive Partnership priced meaningfully higher?
Because it is a different level of engagement. Executive Partnership is embedded fractional leadership — roughly one day a week of my time in your team, joining leadership meetings, hiring loops, and architecture reviews. Strategic Advisor is an advisory engagement on recurring decisions, not embedded time. If you need ongoing leadership leverage and capacity, it’s Executive Partnership; if you need experienced judgment on the decisions that matter most, it’s Strategic Advisor.
What if the engagement isn't working?
Both engagements are month-to-month and either side can end them for any reason.
Can you help us hire?
I don’t act as a recruiter, but I can help you define roles, design the hiring process, train interviewers, and evaluate candidates.
Will you write code for us?
Executive Partnership can include code review and select high-leverage coding — prototypes, thorny architectural spikes, or a critical path that unblocks the team. Strategic Advisor can include higher-level code review but no hands-on coding. Neither engagement is staff augmentation.
Can we adjust the engagement level over time?
Yes. Many clients start with Executive Partnership and transition to Strategic Advisor as their team matures, or vice versa based on changing needs.
Do you sign NDAs?
Yes, absolutely. All advisory engagements include standard confidentiality agreements.
How do we engage you?
Email me or sign up for a Discovery Session. All consulting services are provided through Dan Gerlanc LLC.